Pfizer Marketing Strategies

Pfizer Inc., discovers, develops, manufacturers, and markets soupconing prescription medicine for humans and animals and m some(prenominal) of the beings best-k promptlyn consumer brands. Their innovative, value-added products modify the caliber of life of people around the valet and help them enjoy longer, healthier, and more than productive lives. The come with has lead business segments: health c ar, animal health and consumer health care. The hook three worldwide pharmaceutical companies in gross sales are from GlaxoSmithKline, Pfizer and Merck respectively. In 2001, Pfizer annexd its market share and became the sales leader. They nominate continued to lead the industry since. The main reason for their amazing growth is that their pharmaceutical products are able to improve the calibre of life of their customers. Those products are Aricept, Celebux, Diflucan, Lipitor, Neurontin, Norvasc, Viagra, Zithromax, Zoloft and Zyrtec. Research and development is springy to the achievement of any pharmaceutical company. Pfizer spent 7.1 billion on look into and development in 2003; this is the only pharmaceutical company that is confident of investing this much. Their future, as one company, with a unmarried answer and mission, is sharply defined. Pfizer Inc. wants to be the company that does more good, for more people, than any other on the planet. Innovation is critical to modify health and sustaining Pfizers growth and profitability. They are deeply committed to collision the needs of their customers, and we constantly focus on customer satisfaction. Pfizer is now implementing a strategy to drive performance within the international business, expression on the business model and management ethic that they employ in the United States. The most important precession is to improve sales performance through the launch of sassy pharmaceutical products, encourage doctors to continue to prescribe existing products, and fla ck to increase consumption and enlarge the o! ver-the-counter market. Pfizer is a pie-eyed and current brand, If you want to get a full essay, swan it on our website: BestEssayCheap.com

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