The Use of Suspense in Julius Caesar Essay Example For Students

The Use of Suspense in Julius Caesar Essay Suspense can be defined as the uncertainties the reader feels about what will happen next in a story, or in this case, a play. William Shakespeare incorporated in Julius Caesar three very suspenseful events on which the whole play depends. The first suspenseful event of this play occurs when the conspirators join and discuss their reasons for assassination. Cassius feels that he is equal to Caesar, if not even better that him. Shakespeare builds suspense by using this statement made by Cassius: I was born free as Caesar/we both have fed as well, and we can both / endure the winters cold as well as he. Then cassius tries to persuade Brutes to join in on the conspiracy by telling him that it would be honorable to assassinate Caesar. Cassius tells Brutes that the fate of Rome is in trouble with Caesar in power, which helps build suspense early in the play. To convince Brutes conclusively, cassius forged letters and threw them into Brutuss window where he was sure to find them. Shakespeare wrote this statement: we will awake him and be sure of him. This is a very powerful statement that builds suspense because the reader most likely feels that Brutes will join in and want to assassinate Caesar, yet the reader is uncertain as to whether or not the plan will work. These events are very suspenseful as they lead up to the assassination of Caesar. We will write a custom essay on The Use of Suspense in Julius Caesar specifically for you for only $16.38 $13.9/page Order now The next series of suspenseful events that foreshadow Caesars assassination happen on a very unusual night. One night before Caesars death there were many strange occurrences the foreshadows darkness in the future. A lioness gave birth in the streets, the dead rose from their graves, fiery worriers fought in the clouds so fiercely that blood drizzled upon the capitol, horses neighed, dying men groaned, and ghosts shrieked and squealed along the streets; all events of this strange night that Shakespeare makes so suspenseful. Also on this unusual nigh, Calpurnia had a very frightening dream that was very suspenseful. The dream was of Caesars statue emitting blood and many Romans were bathing in it. When the reader reads this he is on the edge of his seat finding that he cannot wait to find out what this dream foreshadows. Calpurnia was so frightened by these strange occurrences that she begged Caesar not to leave the house. Shakespeare created suspense by having Caesar speak these word s: and these does she apply for warnings and portents / and evils imminent, and on her knee / hath begged that I will stay at home today. These events add suspense while foreshadowing the climax of the play, Caesars death, which occurs in act iii. The next suspenseful part of the play occurs after Caesar is assassinated and the reader is left to find out what will happen as the play progresses. After killing Caesar, the conspirators feel that they have created a better place to live. Shakespeare writes, liberty! Freedom! Tyranny is dead! / Run hence, proclaim, cry it about in the streets. As the conspirators soon found out, the people of Rome are panic-stricken because of the assassination, not grateful. Trebonius speads these words that are very suspenseful because the reader wanders what will result of the reaction of the people: men, wives, and children stare, cry out, and run / as it were doomsday. After the assassination of Caesar, Antony begins to show his feelings and becomes very dangerous, as cassius feared. Antonys soliloquy reveals that he seeks revenge and will wage war on the conspirators. He will cry havoc and have dead and rotting men lying unburied. These events are suspenseful as they foreshadow the extreme po litical conflicts to come. .ubcba5b3c856fe06c4bc858f867f4982b , .ubcba5b3c856fe06c4bc858f867f4982b .postImageUrl , .ubcba5b3c856fe06c4bc858f867f4982b .centered-text-area { min-height: 80px; position: relative; } .ubcba5b3c856fe06c4bc858f867f4982b , .ubcba5b3c856fe06c4bc858f867f4982b:hover , .ubcba5b3c856fe06c4bc858f867f4982b:visited , .ubcba5b3c856fe06c4bc858f867f4982b:active { border:0!important; } .ubcba5b3c856fe06c4bc858f867f4982b .clearfix:after { content: ""; display: table; clear: both; } .ubcba5b3c856fe06c4bc858f867f4982b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ubcba5b3c856fe06c4bc858f867f4982b:active , .ubcba5b3c856fe06c4bc858f867f4982b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ubcba5b3c856fe06c4bc858f867f4982b .centered-text-area { width: 100%; position: relative ; } .ubcba5b3c856fe06c4bc858f867f4982b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ubcba5b3c856fe06c4bc858f867f4982b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ubcba5b3c856fe06c4bc858f867f4982b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ubcba5b3c856fe06c4bc858f867f4982b:hover .ctaButton { background-color: #34495E!important; } .ubcba5b3c856fe06c4bc858f867f4982b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ubcba5b3c856fe06c4bc858f867f4982b .ubcba5b3c856fe06c4bc858f867f4982b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ubcba5b3c856fe06c4bc858f867f4982b:after { content: ""; display: block; clear: both; } READ: Racial Profiling EssayThe three events were very effective methods of adding suspense to the play. Shakespeare has the reader constantly wandering what will happen further along in the play. The play ends after order is restored. Will it remain that way, or will history repeat itself and more political conflicts erupt.

Percy Julian, Improved Synthesized Cortisone Inventor

Percy Julian, Improved Synthesized Cortisone Inventor Percy Julian (April 11, 1899–April 19, 1975) synthesized physostigmine for the treatment of glaucoma and synthesized cortisone for the treatment of rheumatoid arthritis. Julian is also noted for inventing a fire-extinguishing foam for gasoline and oil fires. Julian also synthesized the female and male hormones, progesterone and testosterone, by extracting sterols from soybean oil and received dozens of honors over the course of his career, and after his death, related to his scientific work. Fast Facts: Percy Julian Known For: Synthesized physostigmine for treatment of glaucoma and cortisone for the treatment of rheumatoid arthritis; invented a fire-extinguishing foam for gasoline and oil firesAlso Known As: Dr. Percy Lavon JulianBorn: April 11, 1899 in Montgomery, AlabamaParents: Elizabeth Lena Adams, James Sumner JulianDied: April 19, 1975 in Waukegan, Illinois  Education: DePauw University (B.A., 1920), Harvard University (M.S., 1923), University of Vienna (Ph.D., 1931)Published Works: Studies in the Indole Series V. The Complete Synthesis of Physostigmine (Eserine), Journal of the American Chemical Society (1935). Julian also published dozens of articles in scientific journals.Awards and Honors: Chicagoan of the Year (1950), The â€Å"Percy L. Julian Award for Pure and Applied Research in Science and Engineering,† presented annually by the National Organization for the Professional Advancement of Black Chemists and Chemical Engineers since 1975, was created and is named in his honor , National Inventors Hall of Fame (1990), The United States Postal Service issued a stamp honoring Julian in 1993, The American Chemical Society recognized Julians synthesis of physostigmine as a National Historic Chemical Landmark (1999)Spouse: Anna Roselle Johnson (m. Dec. 24, 1935–April 19, 1975)Children: Percy Lavon Julian, Jr., Faith Roselle JulianNotable Quote: I dont think that you can possibly embrace the kind of joy which one who has worked with plants and plant structures such as I have over a period of nearly 40 years, how wonderful the plant laboratory seems. Early Life and Education Julian was born in Montgomery, Alabama, on April 11, 1899. One of six children born to Elizabeth Lena Adams and James Sumner, and the grandson of former slaves, Julian had little schooling during his early years. At that time, Montgomery provided limited public education for Blacks. Julian entered DePauw University as a sub-freshman and graduated in 1920 as class valedictorian. Julian then taught chemistry at Fisk University, and in 1923 he earned a masters degree from Harvard University. In 1931, Julian received his Ph.D. from the University of Vienna. On Dec. 24, 1935, Julian married Anna Roselle, who would go on to earn her own Ph.D. in sociology in 1937 from University of Pennsylvania. They remained married until Julians death in the mid-1970s. Major Achievements Julian returned to DePauw University, where his reputation for inventing was established in 1935 when he synthesized physostigmine from the Calabar bean. In a series of articles published in the Journal of the American Chemical Society over the course of three years, Julian and his assistant, Josef Pikl, explained how they made physostigmine synthetically. This was a key step in the development of the anti-glaucoma drug physostigmine that is used to this day. Julian went on to become director of research at the Glidden Company, a paint and varnish manufacturer. He developed a process for isolating and preparing soybean protein, which could be used to coat and size paper, to create cold water paints, and to size textiles. During World War II, Julian used a soy protein to produce Aerofoam, which suffocates gasoline and oil fires. Julian was noted most for his synthesis of cortisone from soybeans, used in treating rheumatoid arthritis and other inflammatory conditions. His synthesis reduced the price of cortisone. Julian was inducted into the National Inventors Hall of Fame in 1990 for his Preparation of Cortisone for which he received patent No. 2,752,339. Julian also synthesized the female and male hormones, progesterone and testosterone, by extracting sterols from soybean oil. Julian received dozens of patents over the course of his career related to his scientific work. Later Years and Death In 1954, Julian left Glidden and that same year founded his own firm, Julian Laboratories, Inc. He ran the company until selling it in 1961, becoming a millionaire in the process. In 1964, Julian founded Julian Associates and Julian Research Institute, which he managed for the rest of his life. Julian died April 19, 1975, in Waukegan, Illinois. Legacy Julians many honors include election to the National Academy of Sciences in 1973 and 19 honorary doctorates. He was the first recipient of DePauws McNaughton Medal for Public Service. In 1993 the U.S. Postal Service issued the Julian stamp in the Black Heritage Commemorative Stamp series. In 1999, the city of Greencastle renamed First Street to Percy Julian Drive. Also in 1999, on April 23, DePauw University dedicated a National Historic Chemical Landmark, which includes his bust and a plaque located at the Indiana campus. Summing up his life and legacy, the inscription on the plaque reads: In 1935, in Minshall Laboratory, DePauw alumnus Percy L. Julian (1899-1975) first synthesized the drug physostigmine, previously only available from its natural source, the Calabar bean. His pioneering research led to the process that made physostigmine readily available for the treatment of glaucoma. It was the first of Julian’s lifetime of achievements in the chemical synthesis of commercially important natural products. Sources â€Å"The Life of Percy Lavon Julian 20.†Ã‚  DePauw University.â€Å"Percy Lavon Julian.†Ã‚  American Chemical Society.ACSpressroom. â€Å"Research of Percy Julian, First Synthesis of Glaucoma Drug, Named National Historic Chemical Landmark.

Marketing communications&branding Essay Example | Topics and Well Written Essays - 3000 words

Marketing communications&branding - Essay Example Some of the most important terms among them are Brand awareness, brand equity, brand value, ‘brand image’ and ‘brand audit’. Brand awareness is referred to the awareness of the brand among the consumers, whereas brand value is referred to the financial value of a particular brand. Brand equity is referred to the differential effects of brand associations and brand awareness on the marketing of the brand. Brand image is referred to the perceptions of the consumers regarding a particular brand. Finally brand audit is the process of measurement of all these mentioned terms. Organizations perform brand audit in order to have a clear understanding regarding brand image, brand equity, brand awareness and brand value of a particular brand (Chandon, P. 2004). It is very important for the organizations to conduct brand audit in order to find out the overall performance of a particular brand. This paper is all about the brand ‘Dior Homme’. The report includes a complete overview of various aspects of the brand. It contains an in depth analysis of the way in which the brand is shown in windows and stores. Moreover the brand essence that is captured through the store displays is also discussed in the report. Furthermore the report also contains a discussion regarding the graphic support and visual technique that are used. An overall brand strategy of Dior Homme is also described in the report. Dior Homme is one of the most renowned clothing brands not only in France but in the whole world. It is basically a menswear brand. It is a part of Christian Dior SA which is a famous clothing retailer in France. The brand was reinvented under the creative direction of Hedi Slimane. He took charge of the brand since 2001-02 fall/winter seasons. During the period of 1980 to 1990 the menswear products of Dior was renowned as Dior Monsieur. All the famous personalities starting from Brad Pitt to David Beckham have used the brand. The brand is very much

Organisational change management Essay Example | Topics and Well Written Essays - 3000 words

Organisational change management - Essay Example Such moves, however, may not be successful in ensuring the company’s progress. The Case Study D2, the auto components producer, introduced change due to external pressures such as competition from other auto parts manufacturers, and the financial recession that resulted in fewer customers. In response to these external pressures, D2 made some immediate changes to counter the down turn in revenue. To cut costs, the company stopped manufacturing some of its components while increasing the production of others in specific sites. The company also made the decision to close down its UK Plant because it contained archaic manufacturing technical gadgets. Moreover, the company’s management is yet to divulge the new changes of the impending closure of the UK Plant to its employees. It is a fact that the workers based at the UK plant in Didcot will be shocked by their discharges because they are expecting continued business operations with even more investment or capital being di rected into the operations there. It also has not deigned to share the new strategies with the firms remaining employees. Only the higher ranking managers are aware of the strategies. Most researchers tend to first evaluate organisational change through the input of Kurt Lewin’s Field theory. The field theory asserts that all businesses exist in an active though constant state. To sustain this balance, businesses are compelled to make changes in reaction to forces that affect or influence the business’s field (Burnes 2004). Lewin’s model seeks to prove that most of the time, any kind of organisational change will be gradually realised. Moreover, when a company is experiencing a crisis, any organisational changes it decides on are quickly implemented. The field’s theory states that when an organisation ahs to realise changes on a fast pace, it has to ensure that there are corresponding powerful forces working to see the needed changes become an accepted pa rt of the organisation’s functions (Burnes 2004). The theory also asserts that there is a need to ensure that there is a dissuasion of any efforts that encourage the organisation’s status quo to remain. Lewin’s model asserts that, when there is gradual change in an organisation, the necessary steps will take place in three stages: (i) The old, archaic and ‘accepted’ business operations or ways of doing things must be ‘unfrozen’ or removes altogether so that the coming changes can be allowed to take hold without any competing functions making the process difficult. In the ‘unfreezing process’, an organisation’s management will examine why the change is necessary while also looking into facts that exists and which might impair or assist the changes that will be suggested. The management will also encourage workers to think as they do about the necessity of incorporating changes in the organisation in order to improve i t. (ii) In the second stage, movement, the organisation starts to change its behaviour. These shifts in behaviour usually occur after the organisation’s personnel understand the how different options of change will work and have selected their preferred method of change (Cameron and Green 2004). In most organisations, the process of change is supervised or overseen by a specialist such as an organisational development practitioner. (iii) In the third stage of the field model, refreezing, the organisation generates structures and functions to

Official Development Assistance and Underdevelopment Research Paper

Official Development Assistance and Underdevelopment - Research Paper Example First, we begin by laying down the chosen theoretical framework. Frank’s main thesis is that contemporary underdevelopment is in large part the historical product of pas and continuing economic and other relations between the satellite underdeveloped and the now developed metropolitan countries. These relations are an essential part of the structure and development of the capitalist system. Underdevelopment was and still is generated by the development of capitalism. Frank talked a great deal about the metropolis-satellite relationship. He noted that this relationship is not limited to the imperial or international level, but also penetrates and structures the economic, political, and social life of (LA) colonies and countries. Thus, a whole chain of constellations of metropoles and satellites is created. Each of these satellites serves as an instrument to suck capital or economic surplus out of its own satellites, and channel a portion of the said surplus to the world metropo les (i.e. Europe and US). This notion was further developed by Wallerstein who proposed the idea of â€Å"unequal exchange† between the strong states and the weak ones and a view of capitalism that â€Å"involves not only appropriation of the surplus value by an owner from a labourer, but an appropriation of surplus of the whole world-economy by core areas.† by core areas.† (p. 401). ... Public financing transactions are moving away from multilaterals, which had been found quite inept in resolving the world’s problems. The option which provides government less than market price loans (in terms of interest rates) is through bilateral arrangements. Commonly facilitated through state-to-state negotiations, bilateral lending’s advantage lies with the fact that it is easier to trace, clarify, and assert the advantages and interests of both donor and beneficiary states – making easier to resolve potential opposition. China has been the trumpeting its achievements in trading with Africa. In a document entitled, â€Å"China-Africa Economic Trade Cooperation† it was stated: China-Africa bilateral trade volume was only US$12.14 million in 1950, it rose to US$100 million in 1960, and exceeded US$1 billion in 1980. After reaching the US$10 billion mark in 2000, China-Africa trade has maintained a momentum of rapid growth ever since. In 2008, China-Afr ica bilateral trade volume exceeded US$100 billion, of which US$50.8 billion is  China's exports to Africa and US$56 billion is imports from Africa. In the past, loans were used to help developing countries, particularly those in a post-conflict setting. Killick (1998: 4) states that: There has also been a powerful move to link aid with the promotion of â€Å"good governance† (accountability, transparency, the rule of law, the prevention of corruption, etc.) the observance of human rights and the promotion of multi-party democracy. There has been a growing use of conditionality in these areas, particularly by bilateral donors but also by the World Bank. But when it became clear that it was possible to expand the business interest of the donor country

Study On Southwest Airlines Management Essay

Study On Southwest Airlines Management Essay The past few decades the airline industry has experienced major setbacks. They went through governmental deregulations in the 1980s where many of the airlines had to file for bankruptcy or close down because they were not making a profit. The ones who survived these series of crises out of deeply in debt, strapped by union regulations, and facing an industry that was highly competitive. Then when the World Trade Center was hit by terrorist late in 2001 these airline companies faced a country that was leery of air travel and as a result these companies often had to fly their planes with empty seats. On top of that these airlines had to incur additional costs due to the rising cost of fuel. The airlines that had survived these earlier disasters finally succumbed to the economic pressures that they were facing. Again, they were forced to either file bankruptcy or merge into other companies. During all of these trials and tribulations when many of these organizations were failing, one carrier grew and prospered throughout this entire period -[this airline is] Southwest Airlines. (Buller, 2006). Company Description Southwest Airlines was founded in the 1960s and since its beginning Southwest has always been the underdog, fighting for its survival. It was approved to fly on February 20, 1968 from the Texas Aeronautics Commission. But it had many legal and political battles to fight over the next few years in order to continue doing business. Braniff, Trans Texas, and Continental fought to keep Southwest Airlines out of the market. Eventually Southwest had to go to the Texas Supreme Court and then to the United States Supreme Court in order to get the approval to continue to operate. Herb Kelleher, who was a law student graduate from New York University and also Southwests CEO, led the fight most of the way and it was through his efforts that Southwest came out of their early legal battles, victorious. From these early battles to the major airline that is now days, Southwests growth can be divided up into three different phases. The first, named Proud Texan phase, took place from 1971 to 1978. It was during this period that Southwest expanded its services within the state of Texas. Since it did not cross state lines the company was not subjected to many of the federal regulations that other airlines had to face, thus saving the company time and money. The second phase is called the Interstate Expansion and it took place from 1978 to 1986. It was during this phase that Southwest Airlines started flying into other states. By the end of the Interstate Expansion Southwest was flying into 14 different airports. Southwest opened into these markets after the deregulation which allowed them to operate on interstate bases without being overburden by the government. The third phase is the National Achievement phase which took pace from 1987 to 1997. During this phase Southwest gained much of its success and notoriety. It was during this phase where Southwest airlines had most of its growth. By looking at the past we can discover important insights about the companys culture and philosophy. In Southwests case after looking at its different stages of growth we can see that the company is careful about how fast it expands. Many airlines have expanded to fast, lost control, and going under. Southwest decided to take a more conservative approach, go-slow, a philosophy which comes from Herb Kelleher. The company has a policy that even if a city offers money to the company they can not enter that market. Rather, the only way Southwest will enter a market is if conditions are favorable to the company, including, but not limited to weather and economic conditions. The way Southwest handles their growth brings up two important points about the company. The first is that the company does not want the growth of their organization to get out of hand. They have watched other companies in the past and have learned from their mistakes This efficient growth strategy is evidenced by the fact that the top 100 most profitable markets for airlines account for 75 percent of Southwests profits. The second is that Southwest airline is an ethical company. They refuse to take bribes from cities and communities that want their business. Both of these points come from Southwest cultures and can be traced to back to Herb Kelleher and management techniques. The CEO Herb Kelleher is a man who must be looked at in order to understand Southwest Airlines. It was Kellehers vision that made Southwest Airlines what it is today and much of the companys fun oriented culture comes directly from him. He took the company from scratch and built it into a major airline company. Kelleher is friendly, participative, deeply involved, and caring approach is revered throughout the organization. He can be described as being both a charismatic and a transformational leader. For Kellehers aura inspires the people of Southwest Airlines and to transcend their own self-interest. (Robbins, 2007). Herb Kelleher has been described time and time again as having charisma. Even though it is hard to put a definition on charisma, Kelleher does fit into Robert Houses four characteristics of a charismatic leader. First, Kelleher has a vision and he articulates that vision of high quality customer service in the mission statement at Southwest airline. Second, he takes personal risks in order to achieve that vision. He showed that he was willing to take personal risk and incur high costs when he was fighting the legal battles at the inception of Southwest Airlines. Third, he is sensitive to his followers needs. Herb Kelleher seems to really care about his employees and their well being. This permeates throughout the whole organization and most of his employees understand his level of empathy for them. Finally, he displays unconventional behavior. This can be seen by looking at Southwest airlines, it seems to do everything unconventional but it has the success to back it up. Herb Kelleher can also be described as a transformational leader. By listening to the stories from Southwest employees a person will soon learn that the culture at Southwest is truly different and that this difference is credited to Herb Kelleher. One of the stories that resonates throughout the company is how one of the Southwest agents babysat a passengers dog for two weeks so that the customer could take a flight on which pets were not allowed. (Buller, 2006). It is this kind of service that can be seen throughout the whole organization. Southwests employees often ask themselves if this is something Herb Kelleher would do? Mission and Objectives Southwest Airlines mission focuses on their employees and customer service. Southwests mission is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. (Buller, 2006). Since Southwest is a no frills airline they gain and keep customers by offering exceptional customer service which is provided through the employees, the cornerstone of the company. Southwest Airline proclaims that We are a company of people, not planes. That is what distinguishes us from other companies.(Buller, 2006). Other companies may have nicer airplanes but they only provide good service to first class ticket holders. Southwest treats all of their customers as if they were all riding first class. Having a mission statement focused on customer service makes Southwests relationship to its customers unique. This is what allows Southwest Airline to dominate the discount airline market. The objective at Southwest are simple; to provide basic services in an efficient effective manner. Southwests flights are safe, low-price transportation with great customer service. Southwest offers some of the industries lowest fares and have one of the industries highest safety ratings. Another main objective of Southwest is to provide arrivals and departures that are consistent and on time. This has been a large problem for many airlines. But because Southwests average turn around time of 15 to 20 minutes helps ensure on-time flights. As long as Southwest continues to achieve its objectives, they will continue to excel in the airline industry. Southwest Strategies The strategy portion of Southwests business begins with its workforce which is carefully selected and trained to reflect the image of the company. It starts with a careful hiring process. Applicants to Southwest are put through a strenuous selection process because the company is focused on obtaining people with the right attitudes for their company. This is because the belief at Southwest is that they can teach skills but they can not teach attitude. Some of the attributes the company is looking for in employees include: positive attitude, positive self image, internal locus of control and highly conscientious. Once the right people are selected for the jobs, the training begins. Kelleher pushes the importance of maintaining a cohesive culture and training is an excellent way of assuring that this is achieved. A major way that employees learn to adhere to the culture of Southwest is through Southwest University which is a training facility where employees learn what it means to be part of the Southwest family. In addition to strenuous hiring and training processes Southwest Airlines invests heavily in treating its employees well. In an industry notorious for labor disputes and bad union relations Southwest Airlines is a rare exception. The majority of their employees, 85 percent, are non-unionized. When the company does have to deal with unions the negotiations are generally friendly. Much of this success comes from a practice of profit sharing with its employees. In this case, profit sharing can be beneficial because it encourages employees to be personally vested in the company and it allows for room for salary negotiations. Southwest also offers excellent medical and dental benefits which are very important in the era of rising health costs. Good salaries, health care programs and profit sharing are tools the company uses to retain the valuable employees it worked so hard to obtain. All of the benefits of working for Southwest directly feed into its corporate culture, which is one of Southwests key strategies. Part of the reason Southwest is so successful is because they strive to make it fun to fly with them. To accomplish this the company created an atmosphere that is fun to work in. This means diminishing the influence of bureaucratic restrictions so the employees feel like the management is working with them, to bring excellent customer service. Southwest creates their desired culture by using: a flat structure, teams, good labor relations and profit sharing to modify employee behavior to be that of a free flowing team versus a bureaucratic dictatorship. Another important way that Southwest works to reinforce its corporate culture is through company mailings. LUV Lines is the company news letter and it contains detailed information about the performance of Southwest as well as other competitors. This is a good tool for flattening the organizational structure because well informed employees are more likely to make the correct decisions. The newsletters helps make sure the employees know where their company stands in relation to the competition which encourages the feeling of ownership that is necessary to create involved employees. Southwest also has an entire book devoted to creating, positively outrageous service. This is crucial because one of the main goals of a cooperative culture is to bring about an environment in which its customers are properly cared for. Structure Largely due to the fact that the planes must operate safely and efficiently, Southwest Airlines structure is like most airlines, formal and centralized. But where Southwest differs is on their loose tight design.(Buller, 2006). They give their employee informal job descriptions concerning customer service. While there is very high standardization regarding operations, it is low with respect to customer service.(Buller, 2006). Southwest empowers its employees to do what is necessary to please their customers. So Southwest follows both the mechanistic model and organic model. On its upper levels, such as the corporate office and the flight crew, the mechanistic model is used. On the companies lower level where safety and time is not as high of a priority, the organic model is used. This gives the employees leeway to try new things on the customer service level while maintaining safety. Human Resource Management Southwests human resource departments mission statement is: recognizing that our people are the competitive advantage, we deliver the resources and services to prepare our people to be winners, to support the growth and profitability of the company, while preserving the values and special culture of Southwest Airlines. (Buller, 2006). Structurally, Southwest places more focus on their human resource department, The People Department than do its competitors. This is a major advantage for Southwest Airlines. Since Southwest Airlines has a reputation for being a great place to work, many people apply to work there. This allows Southwest airlines to be selective in its hiring process and to look for the best fit for both the employees and the company. Southwest rejects about 100,000 applicants a year while maintaining a lower turnover rate than their competition. Having this low turnover rate show that Southwest airline does a good job in their selections and their employees that they do hire have a good fit for their organization. Culture and Control Southwests culture is its most unique attribute. The company focuses on a team-oriented culture and is not distracted by work rules and regulations that most competitors are consumed by. Southwest foregoes the functional structure of its competitors in favor of a more positive equalitarian culture to create a positive equally based culture. This approach contributes significantly to Southwest having the lowest employee turnover rate in the industry and the highest level of consumer satisfaction. Conclusion As was noted above Southwest Airlines has had success while their competitors have gone under. A majority of this success can be credited to Herb Kelleher and the culture that he has created. However, Herb Kelleher is getting close to retiring and he has no clear successor to take his place. It will be interesting to watch and see who Southwest picks as Herb Kellehers successor. This will be an important crossroads in Southwests future as a new CEO can change Southwests whole culture and the direction that the company is going. Only time will tell if the unique culture and organization that Kelleher has created will survive this uncertain future.

Should the Govt Interfere in an Economy of A Country :: Essays Papers

Should the Govt Interfere in an Economy of A Country Have you ever been on a baseball team? Or any other kind of organization? Then you must know that you need to work and cooperate with a number of other people in order to be successful. More importantly though, there is a coach, an instructor, a boss. This head honcho organizes all aspects of your team and keeps order. The head of your organization tells what you are going to learn, how to use and acquire the talent, and they will inform you what the target of your new skill is. Without a coach there is chaos and misunderstandings on the baseball field. Only the best players on the team will get to play and many feelings of being inferior compared to the rest of the team arise. This is an example of the contrasts of the market economy and the centrally planned economy. Countries are established very much like baseball teams, which is the reason why I chose to use the analogy above. The economy of a country affects everyone living in it and the type of economy changes your values, you r hopes, and especially your reality. I feel that total government control has many more advantages than a market economy and controlled economy gives a country a connected feeling. My first reason promoting total government interference is that the govt. supports handicapped and people with physical disabilities. I attended a speaker in our school's conference and she told us a great deal about the mentally ill. Many of them live in a free market system and they are homeless because they are unable to get jobs to support themselves. Competition is much too great in the market economy. In the controlled system, the mentally ill would get the same benefits as any other working person. Because of this, the mentally ill are able to eat, to be clothed, to have a roof over their heads, and basically survive. The government and the work force meet their basic needs.Secondly, in a controlled economy there is little supply and demand. The government controls everything and does not allow th e prices to rise and dip as extremely as $11.00/barrel of oil to $29.00/barrel of oil. This makes a controlled economy much more steady and secure. Sudden drops and hikes are virtually unknown to a centrally planned economy and the economy benefits from that.

External Factor Analysis of Accounting Firm Essay

It is a part of the external analysis when conducting a strategic analysis or doing market research and gives a certain overview of the different macroenvironmental factors that the company has to take into consideration. Political factors, or how and to what degree a government intervenes in the economy. Specifically, political factors include areas such as tax policy, labour law, environmental law, trade restrictions, tariffs, and political stability. Political factors may also include goods and services which the government wants to provide or be provided (merit goods) and those that the government does not want to be provided (demerit goods or merit bads). Furthermore, governments have great influence on the health, education, and infrastructure of a nation. Economic factors  include economic growth, interest rates, exchange rates and the inflation rate. These factors have major impacts on how businesses operate and make decisions. For example, interest rates affect a firm’s cost of capital and therefore to what extent a business grows and expands. Exchange rates affect the costs of exporting goods and the supply and price of imported goods in an economy Social factors  include the cultural aspects and include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. Trends in social factors affect the demand for a company’s products and how that company operates. For example, an ageing population may imply a smaller and less-willing workforce (thus increasing the cost of labor). Furthermore, companies may change various management strategies to adapt to these social trends (such as recruiting older workers). Technological factors  include ecological and environmental aspects, such as R&D activity, automation, technology incentives and the rate of technological change. They can determine barriers to entry, minimum efficient production level and influence outsourcing decisions. Furthermore, technological shifts can affect costs, quality, and lead to innovation. Environmental factors  include weather, climate, and climate change, which may especially affect industries such as tourism, farming, and insurance. Furthermore, growing awareness to climate change is affecting how companies operate and the products they offer–it is both creating new markets and diminishing or destroying existing ones. Legal factors  include discrimination law, consumer law, antitrust law, employment law, and health and safety law. These factors can affect how a company operates, its costs, and the demand for its products.

Free Essays on Web Publishing

Web Publishing Before the advent of the World Wide Web, the means to share opinions and ideas with others easily and inexpensively was limited to classroom, work, or social environments. Generating an advertisement or publication required a lot of expense. Today, businesses and individuals can convey information to millions of people by using Web pages. Web publishing is the process of developing maintaining and posting Web pages. With the proper hardware and software, Web publishing is fairly easy to accomplish. For example, clip galleries offer a variety of images, videos, and sounds. A sound card allows users to incorporate sounds into Web pages. With a microphone, a Web page can include voice. A digital camera provides a means to capture digital photographs. A scanner can convert existing photographs and other graphics into a digital format. A video capture card and a video camera can incorporate videos into Web pages. A video digitizer can capture still images from a video (Thrall and Winters 46-68). HTML (hypertext markup language) is a set of special codes used to format a file for use as a Web page. These codes, called tags, specify how the text and other elements on the Web page display in a Web browser and where the links on the page lead. A Web browser translates the document with the HTML tags into a functional Web page. Developing or authoring a Web page does not require the expertise of a computer programmer. Many word processing and other application software packages include Web page authoring features that assist in the development of basic Web pages. Microsoft Office 2000 products, for example, provide easy to use tools that enable users to create Web pages and incorporate items such as bullets, frames, backgrounds, lines, database tables, worksheets, and graphics into the Web pages. (Shelly Cashman Series ® Microsoft Word 2000 Project 2). Web page authoring software packages enable the development of more sophist... Free Essays on Web Publishing Free Essays on Web Publishing Web Publishing Before the advent of the World Wide Web, the means to share opinions and ideas with others easily and inexpensively was limited to classroom, work, or social environments. Generating an advertisement or publication required a lot of expense. Today, businesses and individuals can convey information to millions of people by using Web pages. Web publishing is the process of developing, maintaining, and posting Web pages. With the proper hardware and software, Web publishing is fairly easy to accomplishing. For example, clip galleries offer a variety of the images, videos, and sounds. A sound card allows user to incorporate sounds into the Web page. With a microphone, a Web page can include voice. A digital camera provides a means to capture digital photographs. A scanner can convert existing photographs and other graphics into a digital format. A video capture card and a video camera can incorporate videos into Web pages. A video digitizer can capture still images from a video (Thrall and Winters 46-48). HTML (hypertext markup language) is a set of special codes used to format a file for use as a Web page. These codes, called tags, specify how the text and other elements on the Web page display in a Web browser and where the links on the page lead. A Web browser translates the document with the HTML tags into a functional Web page. Developing, or authoring a Web page does not require the expertise of a computer programmer. Many word processing and other application software packages include Web page authoring features that assist in the Development of basics Web pages. Microsoft Office 2000 product, for example, provide easy-to-use tools that enable users to create Web pages and include items such as bullets, frames, background, lines, database tables, worksheets, and graphics into the Web pages (Shelly Cashman Series ® Microsoft Word 2000 Project 2). Web page authoring software packages enable the Development of more ... Free Essays on Web Publishing Web Publishing Before the advent of the World Wide Web, the means to share opinions and ideas with others easily and inexpensively was limited to classroom, work, or social environments. Generating an advertisement or publication required a lot of expense. Today, businesses and individuals can convey information to millions of people by using Web pages. Web publishing is the process of developing maintaining and posting Web pages. With the proper hardware and software, Web publishing is fairly easy to accomplish. For example, clip galleries offer a variety of images, videos, and sounds. A sound card allows users to incorporate sounds into Web pages. With a microphone, a Web page can include voice. A digital camera provides a means to capture digital photographs. A scanner can convert existing photographs and other graphics into a digital format. A video capture card and a video camera can incorporate videos into Web pages. A video digitizer can capture still images from a video (Thrall and Winters 46-68). HTML (hypertext markup language) is a set of special codes used to format a file for use as a Web page. These codes, called tags, specify how the text and other elements on the Web page display in a Web browser and where the links on the page lead. A Web browser translates the document with the HTML tags into a functional Web page. Developing or authoring a Web page does not require the expertise of a computer programmer. Many word processing and other application software packages include Web page authoring features that assist in the development of basic Web pages. Microsoft Office 2000 products, for example, provide easy to use tools that enable users to create Web pages and incorporate items such as bullets, frames, backgrounds, lines, database tables, worksheets, and graphics into the Web pages. (Shelly Cashman Series ® Microsoft Word 2000 Project 2). Web page authoring software packages enable the development of more sophist...

6 successful ways to start your workday

6 successful ways to start your workday Do you have a hard time hitting the desk running, so to speak, on any given work day? Try following some of these strategies to jumpstart your work mornings and make yourself more productive and engaged from the get-go. 1. Establish a pre-work routine at home.First, you have to lay a solid foundation, which means a good night’s sleep. Then, when you hopefully wake up well rested, throw in a nice stretch or short bit of exercise. Get your blood moving- whether you have five minutes to spare for some yoga or can squeeze in 30 minutes of a solid workout. You’ll feel more awake, more grounded, and more capable. Then eat something with a bit of protein that will fuel your morning. Finally, if you’re a caffeine person, have your coffee or tea.2. Dress to feel and perform your best.You don’t have to go formal to â€Å"dress the part.† If you work from home, at least change out of your pajamas to differentiate your lounging self from your working self. If y ou don’t, aim for work clothes that make you feel comfortable and empowered.3. Start on time.Whether your commute is the five steps it takes you to get from the kitchen table to the couch or 45 minutes of driving, busing, or biking, arrive at your desk on time. To perform your best, consider â€Å"on time† to be five minutes early–that gives you time to collect your thoughts and set yourself up for the day ahead.4. Take a moment to just think.A moment of peace can be a moment well-spent- every morning pause to have a nice, mindful think about how things are going, what you’ve been accomplishing, and what you’d like to get done that day. Reacquaint yourself with your to-do list. Pause for a second and engage. Your work day will be much more bearable this way because you  will be in charge of managing the day (and not the other way around). Map out your day, allowing for small adjustments here and there.5. Get comfortable.Figure out the most ideal work set-up for your productivity. Maybe that’s a standing desk, or an exercise ball, or a lumbar support, or a footrest under your desk. Make sure everything in your workspace is de-cluttered and positioned to make yourself physically capable of sitting there and doing what you need to do.6. Eliminate distractions.Devise a system that will make you less vulnerable to interruptions. When you sit down for the day, turn off notifications, put your phone in a bag or a drawer, and focus- at least for long stretches of time. If it helps, set a timer to help you keep break time, mindless task time, and productive project time separate. And do yourself a favor: don’t check your email all the time. Set yourself designated times instead.The main takeaway from these tips is to remain mindful and put systems in place. If you establish a morning routine and stick with it for at least 2 weeks, these good habits will soon become the norm!

Hotel& Restaurant Food Allergy Questions Essay Example | Topics and Well Written Essays - 750 words

Hotel& Restaurant Food Allergy Questions - Essay Example Others include allergens associated with fish and fish products. The allergy protocol also takes into consideration the possible allergens that may result from nut products as well as sesame seed products and sulphites. The most common allergies vary in degree of their severity. There are quite a number of customers who have reported experiencing some mild upsets. It is only in isolated cases that a customer has reported experiencing a severe anaphylactic reaction. Our staffs are trained on how to handle patients who are allergic to different types of foods. For that matter, most of our packaged products are accompanied by a list of allergens that are likely to be contained within the packaged food products. The staff members are also candid in suggesting to our clients several types of foods that are allergen-free as well as those that have minimal allergen concentrations. The menu contains an accompanying column that identifies the foods that contain allergens as well as their levels. The customers are easily able to identify the foods that contain no traces of allergens in them. Some clients are also specific in liaising with the chief chefs to prepare food rations that are allergen-free depending on their preferences. Such orders are prepared within short periods of time to satisfy client requirements. As part of our safety food program, there are specific sets of kitchenware that have been specifically designed to prepare any special orders. This has been the company policy for quite a long time. With the high rate of return and regular customers, it has become a norm to prepare their food rations with special utensils. At the first instance of accommodation into the restaurant, guests are advised to notate their food allergy concerns at the time that they make their bookings. The customers are advised to liaise with the chief chef as well as the manager on duty. The information is communicated to the staff who will be designated to prepare

Seven Top Competencies of a Project Manager Essay

Seven Top Competencies of a Project Manager - Essay Example Role of the Project Manager The project manager has a significant role of ensuring execution of the project in different areas including planning, operation, monitoring, and control, as well as ending the project per se. Project managers coordinate activities of project team members to achieve the proposed objectives and the vision of the project. In their day-to-day functions, the projects managers have to focus on short and long-term activities. Conventionally, project managers focused on larger, more comprehensive projects. However, contemporary organizations give project managers the mandate to work with even smaller, less technical projects. The Project Management concept has received a lot of attention in the past few decades and has become a highly desired area in most of institutions and organizations. According to Muller and Turner (2010), one goal of a good project manager is to know how he/she is going to manage his/her project, know what to do if the implementation plan f ails, to accomplish the project objectives and ensure integration of the inputs of all of the project stakeholders. Further, the role of project managers is diverse. Turner and Muller (2005) highlight that they determine how the project should set off. By good Integrated Management they help in determining, developing and managing the direction of the project, as well as the scope of the project. A good and well defined project must include best scope management practices that include planning, defining and managing the scope of the project. Another issue is on-time and cost management. Managers should develop budget and a good time plan such as developing a schedule, allocating resources and managing funds for the project for effective results. A good process gives good output due to quality management. There must be a task force to take care of the quality of the process in question such that it meets or even exceeds various quality parameters set but the laid down standards (Camp us, 2002). Human Resource Management is vital and is the responsibility of the project manager. He/she needs to take care of his/her team, encourage and motivate members and make sure the team is on a pathway to success, which helps to ensure that the project implementation process moves in the right direction (Campus, 2002). Communication allows good information flow and hence communication management should be one of the critical aspects that project managers should strive to accomplish among senior and junior staff. The project manager needs to prepare a communication plan, communication technique and make sure that there is healthy communication, both internally and externally (Crawford, 2000). The manager is evaluated successfully against each of the factors affecting his/her communication skills. Risk and hazards are inevitable and, hence, there is need for project managers to establish strong risk management strategies. Various risks which exist in a project should be identif ied and a mitigation plan needs to be developed and implemented to ensure that the project is not affected at any point. A project manager determines success or failure of the project based on the work and procurement plans developed before ground breaking. The project manager has a role of ensuring that procurement plans are strategically positioned to enhance the accomplishment of the project objectives. Various materials needed during the project need to be procured and