Mama Analysis

Excusive Summary mammary gland is an internationally recognized shit that was conventional since 1972 and has been the leader in the blinking noodle securities industry for several(prenominal) decades. They currently consume 10 SKUs, each targeting different, but congenital groups of consumers. This paper is based upon the audit of Mama’s hoi polloi of statistical scattering from a selling transmission channels perspective. We contrive distinctly stated the market information of Mama in footing of the market, target consumers, competitor epitome, and the marketing mix with our principal(prenominal) dialect on the dispersal. We have included the SWOT analysis of Mama’s distribution channel and stated its distribution strategies and objectives, soma of the channel, and analyzed Mama’s ability to pass along its targets needs. For unclouded understanding a diagram of Mama’s distribution channel has been included. Following the analysis of Ma ma’s distribution channel, we have stated how Mama’s guidance aggroup deals with various types of situations such as environmental extort an conflicts, and have identified the different types of power Mama has with its channel members.

accompany Background Thai prexy Foods Public beau monde Limited was establish in 1972 with an initial registered capital of 6 million tical through a joint move between President Enterprise Co., Ltd. Of Taiwan which provides manufacturing technology expertise and Saha Pattanaphibul Co., Ltd. which responsible for marketing and distribution. The founding object ive was to produce instant noodles under the! “ mommy” brand. The Company’s first charge Offices were located on New Petchburi Road, while the first grinder was inaugurated at Nong Khaem District, Bangkok. later on the first year, all the shares wherefore were transferred to Thai shareowner who corpse as the major shareholder until now (Mama, 2007). The main billing of MAMA is to improve the surmount product quality, safety of foods consumption, as well as environmental concern....If you want to get a full essay, order it on our website: BestEssayCheap.com

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